I am a huge Frostbeard fan, I have dozens of candles...
That is the only reason I gave this one 3 stars, because comparatively there are scents I love so much more.
That said I concur with some other reviewers that I don’t smell newsprint or crayon, but I do smell the apple. The apple scent is pleasant, it captures a fresh red delicious apple. The smell of fairly mild, which actually is not a bad thing being that I think a super strong apple smell would be too much.
What I love about Frostbeard candles (unlike some other big name companies I could mention) their scents don’t smell fake. Even among other soy candles there is just something about their scent profiles that are right on point and complex and perfect :)