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Every time we write one of these blogs our team ends up with full Etsy shopping carts and lighter wallets. What can we say, finding awesome bookish good from around the web is too much temptation for us to ignore.

Our TBR (to-be-read) lists are enormous. In fact, they’re so gargantuan that sometimes we get overwhelmed by merely looking at them. It’s times like these when we turn to reap the efforts of anonymous book loving strangers.

As a small business, we get a lot of question when it comes to how or why we do things the way we do. Why is it called “Frostbeard,” why are the candles all book-themed, why do you use soy wax instead of beeswax? We love answering our follower’s questions and connecting further with our loyal customers. So today, we’re going to do a deep dive on the how and the why behind our signature book inspired soy candles.

Fiction is full of interesting villains. From the wicked wrongdoers that populate children’s books like Count Olaf to classic foes like Sauron, a good villain takes any fictional story from good to great. Because without an antagonist, the main characters can’t complete the hero’s journey and then what would we be left with? Without an adversary, there’s very little for a character to do in a novel.

If you’ve ever visited us in our Minneapolis studio, you’ve undoubtedly noticed the large mural painted on the exterior of our building. You may be wondering if there’s a story behind that mural. And the answer is... of course! Did you really think that a bunch of people who love good stories as much as we do would just hire some random artist to paint some random picture? That’s not our style.

In the beginning, this was supposed to be a simple list comprised of 5-10 of our favorite childhood books that we read with our parents or loved ones. But we forgot one little thing; we’re huge book nerds, and all of our friends are book lovers too. So, once we began compiling our list by asking our Frostbeard team and then some of our close friends we decided that 10 simply isn’t enough.

April showers bring May flowers, which means that many rainy days lie ahead. But as any book lover can tell you, rainy days are some of the best days! Really, what’s better than curling up with a good book on a spring day as gentle rain falls outside your window?

If it wasn’t clear already; we love books. Old books, new books, red books, blue books; it doesn’t matter. Sometimes we struggle to find the time to sit down and enjoy our favorite pastime. But, we’ve come to rely on some other forms of media to get our bookish fix.